Advertising & MarketingHow to Succeed in Commercial Photography

The new book, How To Succeed In Commercial Photography: Insights from a Leading Consultant (that's a mouthful) is out…so let's discuss.

Author/Consultant Selina Maitreya has filled the pages of this essay-driven volume with a lifetime of creative/business insight and experience.

The book is divided into a half dozen vital topics: Vision, Value, Team, Tools, Persistence and Faith and designed to be easily read from cover to cover or from any page that fate points you to (it's just that good). Each section contains 5-6 enlightening essays from Selina, with support from buyers, photographers, agents and other professionals. The book is about the spiritual and the practical aspects of developing and maintaining a thriving photo business, in addition to a flourishing self.

You can purchase the book direct from the publisher or Amazon.

Early praise for How To Succeed in Commercial Photography: Insights From A Leading Consultant

"Digging deep below the mechanics of photography, Selina Maitreya's How to Succeed in Commercial Photography offers a moving mind-body-spirit approach to becoming a successful commercial photographer. Reading this exquisitely written, well-paced guide, you'll suddenly realize that you have in your possession a priceless blueprint for success."
Alice B. Miller
Editor, Studio Photography Magazine

"Selina takes the ever-changing business and marketing of photography and shows you, in detail, how to succeed in it. In a market where buyers have more choices in photographers than ever, this book is a must read."
Michael Grecco
Photographer; Author "Lighting and the Dramatic Portrait"
Chairman, Advertising Photographers of America, Los Angeles (AP/ALA)

"I have seen firsthand how Selina's insight and advice have strengthened photographers professionally and personally, and improved their bottom line. Those smart enough to follow her advice will find their 'Magic Bullet' and all of the answers leading to their own personal and commercial success."
James Sullivan - Photoassistant.net




Advertising & MarketingPortfolios That Sell

Selina has been guiding photographers for over 28 years. She is Portfolio Princess/Founder of Port Authority and the author of Portfolios That Sell.

Selina Maitreya of Port Authority exposes photographers to smart, effective ways of developing portfolios that work. After building hundreds of portfolios and leading thousands of seminar hours on the subject, Selina Maitreya built her own book on the subject of portfolios - Portfolios That Sell. This useful and enlightening piece is the next best thing to putting Port Authority to work for you. This is the flight manual for portfolios that take off and go. A step-by-step walk-through on building the much better book.

Visit Amazon to purchase Selina's new book published by AMPHOTO books NYC.

"This book is an invaluable resource, an absolute essential for the photographer creating his portfolio for the first time, and a gift to the more seasoned photographer hoping to reposition or recreate herself. Selina's message is important: define your vision, show your vision, your vision will sell! With strong examples and insights from photographers and industry experts as well as clear advice and practical excersises, Selina guides you through the challenging and rewarding process of creating a handsome, thoughtful and marketable portfolio."
Karen Frank - Photo Editor - O Magazine